Salman Khan Foundation tied up with Mandhana Industries Ltd

Salman Khan Foundation tied up with Mandhana Industries Ltd for designing, marketing and distributing Being Human Clothing Products. By virtue of this agreement, the company shall have exclusive rights to promote and use the Being Human brand worldwide for its clothing products for the next 9 years and 3 months with actor Salman Khan as the brand ambassador.

The company plans to launch stand-alone stores in metros followed by around 10 more stores in Tier I and Tier II cities. Thereafter they plan to target presence in MBOs and also appoint franchisees to ensure widespread promotion of the brand. In the 1st phase, Mandhana will be entering into Men's casual wear segment and then follow it up with women and kids wear range."

The stock was trading at Rs.269.70, up by Rs.14.65 or 5.74%. The stock hit an intraday high of Rs.270.10 and low of Rs.253.10.

The total traded quantity was 3.30 lakhs compared to 2 week average of 0.45 lakhs.